I totally embrace the fact that I’m a shopaholic. It’s even blatantly expressed in the name of this blog haha. Speaking of shopping though, if you’re a long time reader (or maybe even a new one) you may have noticed that I often buy my beauty products from overseas. Truth be told there’s really only one main reason for this – we get totally ripped off here in Australia when it comes to retail prices of cosmetics.
Now now before any of you start talking about how I should support the Australian economy, or that overheads are higher or whatnot. Honestly, I would love to buy more stuff locally but check this out… in the UK the price of an Illamasqua lipstick is $24 whereas we pay a whopping $40 here. That’s almost double the price! Pretty unfair if you ask me.
Well I have some exciting news to share... Illamasqua has listened to its’ consumers and launched an awesome new campaign called “Fight for a Fair Beauty Price” and my response? “Hell yeah!”
You can join in the fight too, it’s super quick and easy!
1. Head to http://www.illamasqua.com/fairpriceforbeauty
2. Fill out the quick form
3. Share the news!
Also check out this video from Illamasqua Founder Julian Kynaston.
It’s so great to see these sorts of initiatives so I take my hat off to you Illamasqua! Hopefully this will be a wakeup call for other beauty brands.